Blažek
Travel Journal

The Blažek clothing brand is one of my long-term clients. To communicate the SS18 and AW18 collections, we decided to create a series of videos in which a group of three friends travel around European cities and enjoy a gentlemanly lifestyle.

We worked with documentary elements, so the personalities and life events of the models naturally translate into the concept of the campaign. The models also shared fragments from the filming on their social networks, co-creating authentic communication that resonated well with the brand’s clients.